The Program on Economics & Privacy (PEP), part of the Law & Economics Center at George Mason University Antonin Scalia Law School, has accepted proposals for large-scale empirical research on various facets of the economics of privacy.

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Topics of interest include, but are not limited to the following:

• The relationship between online advertising and product market competition
• The extent to which firms compete over data practices
• The extent to which firms include information about data practices in marketing
• The relationship between product market competition and firms’ data practices
• The effect of privacy regulation on product market competition
• The value of data flows to consumers, including the value of targeting advertising
• Consumer valuation of privacy
• The relationship between online advertising and the quantity and quality of online content
• Consumer benefits and harms from biometric information
• The role of data flows in consumer financial markets
• The effect of privacy disclosures on consumer privacy choices
• The impact on consumers and competition from the use of legacy privacy statutes, such as ECPA and the VPPA, against companies that employ tracking technology, such as cookies and tracking pixels
• Incentives to adopt privacy enhancing technologies (PETs), and the impact of PETs on consumers and competition
• The impact of state privacy laws on consumers and competition
• How restrictions on data use might impact the development of generative AI
• The relationship between government access to consumer data and public safety