George Mason University Antonin Scalia Law School

The advent of privacy-centric digital advertising: Tracing privacy-enhancing technology adoption

Garrett A. Johnson, Assistant Professor of Marketing at Boston University Questrom School of Business, and Nico Neumann, Assistant Professor and Fellow, Centre for Business Analytics at the University of Melbourne Business School, are working on a paper titled “The advent of privacy-centric digital advertising: Tracing privacy-enhancing technology adoption.” The paper draft may be read here.

Please see below for a video of Professor Johnson explaining their work.

PEP Files Comment in Response to the FTC’s Notice of Proposed Rulemaking to the Children’s Online Privacy Protection Rule

Earlier this week, the Law & Economics Center‘s Program on Economics & Privacy (PEP), along with the Marion B. Brechner First Amendment Project, filed a comment in response to the Federal Trade Commission’s (FTC) Notice of Proposed Rulemaking to the Children’s Online Privacy Protection Rule.

The comment focuses on those parts of the proposal that are most likely to impact operators’ incentives to provide online services for children: limitations on engagement; data minimization; and duplicative consent requirements. Together, these proposed modifications to the COPPA rule are likely to reduce the quantity and quality of online services for children by directly chilling operators’ incentives to improve their products and by reducing revenue streams needed to produce online services. The comment concludes that for regulatory intervention of this scale, the FTC must conduct a rigorous cost-benefit analysis that compares the reduction in consumer surplus from losses in online services against any benefits in mental and physical health to children, which it simply has failed to do. The comment also points out the legal frailty of these proposals. First, while there may be legitimate reasons to be concerned about children spending too much time on screens, Congress did not design COPPA to address this concern but left that in the hands of parents. Modifications to the COPPA rule adopted to address these concerns go beyond congressional authorization as found in the COPPA statute. Second, restrictions that reduce children’s ability to receive online content and to communicate online violate the First Amendment unless they are narrowly tailored to address an important government interest. Given the lack of empirical evidence the Commission has mustered, the comment concludes the FTC will have serious difficulty convincing a court that encouraging “engagement” (i.e., more speech) is categorically harmful, and the proposed rule modifications that would interfere with engagement will be struck down for failure to identify a government interest.

You can view the full joint comment here.

PEP files comment in response to the FTC’s Advance Notice of Proposed Rulemaking

Last week the LEC’s Program on Economics & Privacy (PEP), along with University of Arizona’s TechLaw, filed a comment in response to the Federal Trade Commission’s (FTC) Advance Notice of Proposed Rulemaking on “Commercial Surveillance and Data Security.”

The Comment urges the FTC to refrain from issuing a proposed Commercial Surveillance rule. After describing the available empirical evidence—which shows the tremendous consumer value generated by the online ad-supported ecosystem and little reason to believe that consumers suffer widespread harm from the routine collection and use of data in the online commercial context—the Comment concludes that departure from the FTC’s current case-by-case application of Section 5, in favor of broad prohibitions on the collection and use of data, is likely to do more harm than good.

You can view the full joint comment here.

Call for Papers: Research Roundtable on “Regulating Privacy”

The Program on Economics & Privacy (PEP) at George Mason University Antonin Scalia Law School invites applications for the Research Roundtable on Regulating Privacy.  In the past year, Congress has considered sweeping national privacy legislation, and the Federal Trade Commission (FTC) has begun the process to implement rulemaking to curtail so-called “commercial surveillance.”  Accordingly, we seek authors to develop and present original scholarly work that focuses broadly on the proper scope of privacy regulation, including the need for such regulation, the costs and benefits of such regulation, and the legal issues presented by such regulation.  Issues of interest include, but are not limited to: 

Continue reading “Call for Papers: Research Roundtable on “Regulating Privacy””

Private Litigation Under the California Consumer Privacy Act – 2022 Update

The report, titled “Private Litigation Under the California Consumer Privacy Act – CCPA Report Update,” examines the private actions filed under the CCPA from April 1, 2021 through December 31, 2021.

Executive Summary
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020. Broadly, the CCPA is designed to protect consumers’ privacy by making the collection and use of consumer data more transparent, and giving consumers the right to prevent companies from sharing their data with third parties. Although these core privacy provisions are enforced exclusively by the California Attorney General, the CCPA also provides a private right of action when a business’s failure to implement “reasonable security practices and procedures” results in the theft of personal information.

In 2021, the Program on Economics & Privacy issued its initial report, “Private Litigation Under the California Consumer Privacy Act,” which examined private CCPA cases filed from its effective date (January 2020) through the first quarter of 2021. This new Report provides data on private actions filed under the CCPA from April 1, 2021 through December 31, 2021, and highlights developments in cases covered in the 2021 Report.

Please click here to read the report.

Call for Papers: Empirical Research on the Law and Economics of Digital Information Policy

The Program on Economics & Privacy (PEP), part of the Law & Economics Center at George Mason University Antonin Scalia Law School, is seeking to provide financial support for empirical research on the law and economics of digital information policy. Topics of interest include, but are not limited to the following:

Continue reading “Call for Papers: Empirical Research on the Law and Economics of Digital Information Policy”

Private Litigation Under the California Consumer Privacy Act

The report, titled “Private Litigation Under the California Consumer Privacy Act,” examines the private actions filed under the CCPA since its effective date.

Executive Summary
In June of 2018, the Governor of California signed the California Consumer Privacy Act (CCPA) into law. The law went into effect on January 1, 2020, and the Attorney General promulgated regulations to implement the CCPA in August 2020. Broadly, the CCPA is designed to protect consumer privacy by providing transparency into the personal data that businesses collect and share, and giving consumers the right to prevent companies from sharing their data with third parties. Although these core privacy provisions are enforced exclusively by the California Attorney General, the CCPA provides a private right of action when a business’s failure to implement “reasonable security practices and procedures” results in the theft of personal information.

Please click here to read the report.

Elementary School Teacher Use of EdTech

Listen in to a new episode of the Law & Economics Center’s The Marketplace of Ideas podcast to hear a panel discussion on the findings of a new report by James Cooper, Associate Professor of Law and Director of the Program on Economics & Privacy at George Mason University Antonin Scalia Law School.

The report, titled “Elementary School Teacher Use of EdTech,” sheds light on the frequency and types of edtech used in the classroom, as well as the relationship between privacy training, edtech guidelines or state student privacy laws with the willingness to use edtech.

Please click here to read a copy of James Cooper’s report.

Click here to read the Executive Summary of the report.

Visit masonlec.org/podcast to listen to the full podcast episode.

Call for Papers: Early-Stage Research Panel on the Law & Economics of Digital Information Policy

The Program on Economics & Privacy (PEP) at George Mason University Antonin Scalia Law School invites applications for an Early-Stage Research Panel on the Law & Economics of Digital Information Policy.

The PEP is soliciting academics to present early stage research ideas on the law and economics of digital information policy during a program held in Naples, Florida from January 28-31, 2021. These panels are designed to provide constructive feedback to authors at the initial stage of a research project from a group of leading academics and practitioners from private practice, industry, and government.

TOPICS
PEP is interested in projects on privacy, data security, consumer protection, and telecommunications. Topics of interest include, but are not limited to, those that consider specifically the application or intersection of economics with:

  • The relationship between data-driven advertising and competition.
  • The relationship between data-driven advertising and online content creation and quality.
  • Ad-supported online media and equity of access.
  • First Amendment issues related to privacy regulation.
  • Measuring harms from data breach.
  • Measuring subjective privacy harms.
  • Privacy harms and standing in federal courts after Spokeo.
  • The relationship between privacy and competition policy.
  • Consumer protection policy surrounding fake reviews and influencers.
  • Democracy and social media.
  • Section 230 of the Communications Decency Act.

    PEP will consider both economic research and legal research with an economic component.

SUBMISSIONS
Please submit an extended abstract of the initial stage research you would intend to present by November 20, 2020. Selections will be made by December 1, 2020.

LOGISTICS
Selected authors will be expected to take part as discussants in a research roundtable held in conjunction with this program, where several later-stage draft papers, on topics surrounding the law & economics of digital information policy, will be presented.

Selected authors will receive lodging for the three nights with arrival on January 28 and departure on January 31, 2021 in Naples, Florida, and a $1,000 honorarium (from which you will cover your own travel and incidental expenses).

PEP will host a welcome reception and dinner for selected early-stage research project presenters and paper authors on the night of January 28, 2021, and a closing reception and dinner on January 30, 2021. Guests will depart on January 31.

For any additional questions, please contact Amanda Olsavsky Hu (aolsavsk@gmu.edu).