George Mason University Antonin Scalia Law School

Episode 4: Garrett Johnson discusses his newly published research on General Data Protection Regulation (GDPR) with James C. Cooper.

Garrett Johnson is an Assistant Professor of Marketing at Boston University, Questrom School of Business. Prof. Johnson’s research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies—including Google and Yahoo!—to answer these questions with Internet-scale data. For his work, Prof. Johnson has been awarded the Paul Green Award and has been a finalist for both the John D.C. Little Award and the Gary Lilien Marketing Science Practice Prize.

Research Papers:
Samuel Goldberg, Garrett Johnson & Scott Shriver, Regulating Privacy Online: An Economic Evaluation of the GDPR (Law & Economics Center at George Mason University Scalia Law School Research Paper Series No. 22-025, 2022).
Samuel Goldberg, Garrett Johnson & Scott Shriver, Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR (September 21, 2022).